Our Mission & Team

DramaTVKHQ exists to help Irish marketers blend performance with artistry. We build education experiences that celebrate creativity, accountability, and community impact.

Our Philosophy

Marketing theatre with measurable outcomes.

We see every campaign as a performance that should captivate audiences and deliver tangible business value. DramaTVKHQ bridges the creative and analytical worlds through immersive learning.

Purpose

Equip marketing teams with the confidence to make bold choices backed by customer understanding, performance clarity, and ethical storytelling.

Promise

Deliver modern, culturally-aware education rooted in Irish market realities, supported by accessible tools and responsive faculty.

Practice

Collaborate with brands, broadcasters, agencies, and community leaders to co-create materials grounded in lived experience.

Our Story

From studio roots to national impact.

DramaTVKHQ was founded by strategists and creatives who recognised the need for marketing education that balances rigour with emotion.

“We set out to build the marketing academy we wished existed—one that treats ROI and resonance as equal partners. Ireland’s marketing scene deserved a stage where strategy and creativity perform in harmony.” Maeve O’Sullivan, Co-Founder & Chief Narrative Officer
Meet the Team

Leaders shaping the DramaTVKHQ experience.

Our team blends backgrounds in television, digital media, education, and analytics to keep our curriculum fresh and relevant.

Maeve O’Sullivan

Maeve O’Sullivan

Co-Founder & Chief Narrative Officer. Former television producer who now architects lesson journeys and creative rituals.

Liam O’Connell

Liam O’Connell

Executive Director of Performance. Guided enterprise teams across Ireland and the UK through marketing transformation programmes.

Sorcha Hayes

Sorcha Hayes

Head of Research & Insights. Leads our trend radar, data partnerships, and benchmarking studies.

Daniel Reid

Daniel Reid

Lead Learning Designer. Crafts interactive workshops and experiential labs that bring marketing theory to life.

Values

Principles that guide every engagement.

  • Champion diversity in storytelling and audience representation.
  • Respect data privacy while enabling personalised experiences.
  • Prioritise community impact through partnerships and mentorship.
  • Commit to continuous improvement based on learner feedback.